Ralph Paglia Automotive Community Presentation at 6th Digital Dealer Conference

Ralph Paglia is an experienced automotive consultant who advises car dealers on how to engage today's consumers with online automotive communities, such as this one. In this short clip he talks about why it is so important for Bill Marsh's social marketing strategy to use content that attracts consumers from the local community and provides value to their participation in the Bill Marsh Community. Ralph compares this type of community to having a party and making sure the right people come to it. He presented this during the Web 2.0 Marketing Workshop at the 6th Digital Dealer Conference in Las Vegas, NV.

The 6th Digital Dealer Conference and Exposition was held in Las Vegas from Sunday April 19 through Tuesday April 21, 2009. Starting on Saturday, an influx of Automotive Internet Sales and Marketing Professionals began...

Ralph Paglia's work with dealers such as Bill Marsh and his participation in the Digital Dealer conferences is made possible by the generous support of ADP Dealer Services and their Digital Marketing Solutions team. Please visit http://www.ADPdigitaladvertising.com